About ELZ

Meet LaurieZaballos

Founder of ELZ Entertainment, with more than 25 years in entertainment marketing, personally leading every ELZ campaign since 2010.

Laurie began in advertising sales at some of Los Angeles’ most prominent radio stations and was named Salesperson of the Year. At a time when studios weren’t using radio stations as promotional partners, she saw an opportunity and pioneered a new approach, connecting on-air personalities with movie releases through custom promotions, advance screenings, red carpet premieres, contests and talent appearances.

Major studios trusted that approach, and one encouraged her to start her own agency. In 2010 she founded ELZ. Today the company also works with digital creators, campus influencers and podcast personalities, and Laurie still guides every campaign.

2010

Founded

25+

Years in entertainment

LA + ID

Los Angeles and Sun Valley

Laurie Zaballos, founder of ELZ Entertainment

Laurie Zaballos, Founder

How we work

From concept to curtain call

Every release has its own audience and objective. ELZ brings the strategy, relationships, creativity and execution together in one seamless campaign.

  1. 01

    Concept

    Campaign concepts designed around your release, audience and objectives.

  2. 02

    Strategy and plan

    Target markets, audience segments, timing and budgets aligned with your goals.

  3. 03

    Talent and partners

    The right mix of creators, radio and podcast personalities, talent and brand partners.

  4. 04

    Production

    Coordination of venues, staffing, logistics and sweepstakes.

  5. 05

    On-site execution

    Hands-on management of every activation, with content captured along the way.

  6. 06

    Results and recap

    Campaign highlights, content, audience engagement and performance reporting.

Why ELZ

A boutique team, led by the founder herself

Reach matters, and we deliver it. ELZ adds the trusted voices and the rooms that get fans talking.

A radio station van styled for a Stranger Things premiere

Voices fans already trust

Laurie pioneered radio promotions for studios. Today ELZ also works with digital creators, campus hosts and podcast personalities, using the same approach.

Two lead actors on the blue carpet at the My Policeman US premiere

An extension of your team

Studio and streamer marketing teams use ELZ as part of their own team, with one partner from the first concept to the final results.

Have a release coming up?

Let us share a concept.