
Voices fans already trust
Laurie pioneered radio promotions for studios. Today ELZ also works with digital creators, campus hosts and podcast personalities, using the same approach.
About ELZ
Founder of ELZ Entertainment, with more than 25 years in entertainment marketing, personally leading every ELZ campaign since 2010.
Laurie began in advertising sales at some of Los Angeles’ most prominent radio stations and was named Salesperson of the Year. At a time when studios weren’t using radio stations as promotional partners, she saw an opportunity and pioneered a new approach, connecting on-air personalities with movie releases through custom promotions, advance screenings, red carpet premieres, contests and talent appearances.
Major studios trusted that approach, and one encouraged her to start her own agency. In 2010 she founded ELZ. Today the company also works with digital creators, campus influencers and podcast personalities, and Laurie still guides every campaign.
2010
Founded
25+
Years in entertainment
LA + ID
Los Angeles and Sun Valley

Laurie Zaballos, Founder
How we work
Every release has its own audience and objective. ELZ brings the strategy, relationships, creativity and execution together in one seamless campaign.
01
Campaign concepts designed around your release, audience and objectives.
02
Target markets, audience segments, timing and budgets aligned with your goals.
03
The right mix of creators, radio and podcast personalities, talent and brand partners.
04
Coordination of venues, staffing, logistics and sweepstakes.
05
Hands-on management of every activation, with content captured along the way.
06
Campaign highlights, content, audience engagement and performance reporting.
Why ELZ
Reach matters, and we deliver it. ELZ adds the trusted voices and the rooms that get fans talking.

Laurie pioneered radio promotions for studios. Today ELZ also works with digital creators, campus hosts and podcast personalities, using the same approach.

Studio and streamer marketing teams use ELZ as part of their own team, with one partner from the first concept to the final results.