01 / 04 Netflix
Thrash
College creator network, with A.R.T. / 16-day campaign / April 2026
What it included
-
01
Creator content engine
97 student creators across 24 campuses, each posting at least 2 TikToks and 4 Instagram Stories, all pre-approved before going live.
-
02
Campus watch parties
14 branded screenings at 12 universities, led by Greek life ambassadors, with surveys collected on site.
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03
A 16-day window
From creator briefs on April 2 to campaign wrap on April 17, 2026, timed to the film's launch on Netflix.
How it performed
$405K
Influencer media value
12.9M
Creator reach
804
Posts from 97 creators, 170% of goal
250+
Watch party attendees at 14 events
“If sharknado and hurricane katrina had a baby.”
Timeline
-
Apr 2
Creator briefs finalized
-
Apr 3
Client confirms creators
-
Apr 8
First drafts submitted
-
Apr 10
Screenings begin, content live within 48 hours
-
Apr 17
All content due and campaign wrap
Delivery against goal
TikTok and Reels
295 delivered / goal 158 / +86.7%
Instagram Stories
509 delivered / goal 315 / +61.6%
Marker shows the goal for each platform.
Influencer media value
$257,331
TikTok and Reels, 64%
$148,014
Instagram Stories, 36%
1.26M
Impressions
36,584
Likes
2,503
Comments
1,940
Shares
Influencer media value is the earned value of creator content, benchmarked against equivalent paid advertising costs.
Watch parties and audience
The screening became the moment the film turned into a shared experience.
14
Watch parties across 12 universities
250+
Verified attendees
4.23
Average rating out of 5
100%
Of hosts would host again
86%
Had never heard of Thrash before the screening
98%
Already have Netflix
90%
Said watching with a group was more fun than watching alone
66%
Told a friend before the film released
79
On-site surveys completed
5.0x
Word-of-mouth reach per attendee
Campuses
Indiana, USC, Penn State, NYU, Rutgers, Purdue, Florida, Tennessee, Coastal Carolina, Kennesaw State and more, hosted by Greek life ambassadors.
What we learned
Rooms of 15 to 20 people gave the best mix of energy and engagement. The event host or creator was the top discovery channel at 39%.
Content
Reels and TikToks
Stories
02 / 04 Amazon MGM Studios
Balls Up
College creator network, with A.R.T. / 28-day campaign / Spring 2026
What it included
-
01
Creator network
90 student creators across 34 campuses, with 100% content pre-approval compliance.
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02
Campus watch parties
23 branded screenings at 20 universities, led by Greek life ambassadors.
-
03
28 days of content
678 posts across TikTok, Reels and Instagram Stories, 108% of the goal.
-
04
Consumer intelligence
142 on-site surveys across 20 campuses measured awareness before and after.
How it performed
$291K
Influencer media value
6.69M
Creator reach
678
Posts from 90 creators, 108% of goal
370+
Watch party attendees at 23 events
“I love Mark Wahlberg in this, he was so good.”
Watch parties and audience
23
Watch parties across 20 universities
370+
Verified attendees
142
On-site surveys across 20 campuses
75%
Walked in new to the film
Awareness of the film, before and after the screening
Content
03 / 04 Netflix
The Hawk
National radio and on-air talent, with Audacy / Premiered July 16, 2026
What it included
-
01
On-air talent
Four marquee Audacy personalities recruited and briefed across Los Angeles, New York, Philadelphia and Portland.
-
02
Cast access
Talent flown to Pelican Hill Golf Club for exclusive on-site interviews with the film's cast.
-
03
On-air integration
Custom spots and DJ-driven bits wove the film's golf comedy premise into daily programming.
-
04
Organic and owned reach
Talent social on Instagram, X and TikTok, Audacy paid social, and editorial syndicated to station sites nationwide and Audacy YouTube.
How it performed
16.8M
Total impressions
$12.45M
Overall promotional value
4
Flagship markets activated
5
Principal cast interviewed on site
“Still pinching myself that I got to hang with some of my comedy heroes.”
Markets and talent
- Kevin KleinKROQ, Los Angeles
- Shaun MorashWFAN, New York
- Michael BennettNew 96.5, Philadelphia
- Isaac and Suke105.1 The Fan, Portland
Cast interviewed on site
- Will Ferrell
- Molly Shannon
- Luke Wilson
- Fortune Feimster
- Jimmy Tatro
Talent flew to Pelican Hill Golf Club for exclusive interviews, then carried the film into daily programming on all four stations.
Content
04 / 04 Netflix
72 Hours
National radio and on-air talent, with Audacy / Premiered July 24, 2026
What it included
-
01
National radio network
More than nine flagship Audacy stations in eight markets, with custom airchecks and DJ integration.
-
02
On-location talent
A New York host flown to Miami for exclusive cast interviews and red carpet style content.
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03
Paid social
A station-targeted Meta campaign in every activated market, pairing key art with a custom synopsis.
-
04
Owned and organic video
Editorial video syndicated to Audacy.com and New102.7.com, plus talent Reels and Stories.
How it performed
19.5M
Promotional impressions
12.5M
Streaming impressions
8
Major markets nationwide
2.8M+
Combined reel views across five posts
“Thanks for #72Hours in Miami, @Netflix.”
Eight markets
- Atlanta
- Boston
- Chicago
- Los Angeles
- Miami
- New York
- Philadelphia
- Washington, D.C.
More than nine flagship Audacy stations ran custom airchecks and DJ integration, supported by a station-targeted Meta campaign in every market.
Cast interviewed in Miami
- Kevin Hart
- Marcello Hernandez
- Kam Patterson
- Mason Gooding
John Mingione of New 102.7 in New York traveled to Miami for exclusive interviews and red carpet style content.
Content